Do you own an MSME and are you tired of looking for the right technology tools that will simplify running your business? You have come to the right place. Effitrac is a technology growth partner to MSMEs.
MSMEs are the backbone of our country. Yet, they struggle to find the technology tools
that are appropriate for them. Most are forced to pick technology tools from multiple vendors
or invest in expensive and manpower and time intensive enterprise tools that are not relevant for them.
Effitrac’s Founder Logesh Velusamy, an engineer, keenly understood this when he took over
his family-run businesses across different verticals, including Electrical Wholesale Trading,
Poultry, Feed Manufacturing, and Apparel Manufacturing. The challenges he faced included
identifying cash flow requirements between different legal entities without the help of a skilled accountant, understanding revenue leakage at the granular level, and accessing information from anywhere on the go for decision making. Most importantly, it was impossible to find a single solution or platform that offered all of this in a cost-effective manner.
Logesh realised this was a struggle that all MSMEs were going through and rose up to the challenge to build a complete solution once and for all. Thus was born Effitrac—an end-to-end business tool that covers Books, CRM, ERP, and Analytics and efficiently tracks the health of a business on the go. We offer a cost-efficient cloud-based full-stack technology solution that can be managed even by those with limited technology knowledge. We also know that not all MSMEs are the same and so the platform is easily customisable and is applicable to 14 industries, including Discrete Manufacturing, General Engineering, Textile Manufacturing, and Food Processing.
Effitrac is the technology growth partner that every MSME needs.
We go the extra mile to ensure customer delight
We are open and transparent with our clients and other stakeholders
We are always learning, ever improving, and do not force fit solutions to problems
We are goal oriented and look for long lasting solutions
Founder and CEO
The driving force behind Effitrac, Founder and CEO Logesh Velusamy has over 15 years of experience in Business Turnaround, Change Management and Business Modelling. While he comes from a family that owns businesses in sectors like Electrical Wholesale Trading, Poultry, Feed Manufacturing, and Apparel Manufacturing, his keen interest in engineering and in technology led him to pursue his BE in Electronics and Communication from Coimbatore Institute of Technology. He then went on to work as Tech Lead at IBS Software, a leader in IT Solutions for the Travel, Transportation and Logistics (TTL) industry, and at Accenture, a global professional services leader. He is an accomplished Technology Architect across various domains as well as regions, including USA, Middle East, Sri Lanka and Africa. After his long stints at various organisations, Logesh came back to Coimbatore, his hometown, to take over running his family’s businesses. His technology experience and intuitive understanding of the difficulties faced by business owners led him to work on creating a complete technology solution for managing business processes, especially for MSMEs, and launched Effitrac in 2012.
Co-founder and COO
Gopinath Nallapan, Co-founder and COO of Effitrac, has over 14 years in architecting solutions ranging from stand-alone independent enterprise financial modules to high user volume transactions for USA and Australia markets. After pursuing his BE in Computer Science from Coimbatore’s PSG College of Technology and M.Tech in Information Technology from RMIT University, Gopinath went on to work in various roles in companies like Boston-based application control solutions venture Exinda Networks, Coimbatore-based customer engagement startup Brightspot Technology Solutions, and Minneapolis-based SaaS technology provider Merrill Corporation, which is now called Datasite. Gopinath has expertise in streamlining operations across departments by bringing in compliances, policies, measures and metrics. He is known for his quick problem solving skills.
Managing Director and Partner
Sree Sivanandan is Managing Director and Partner at growth consulting and strategic advisory services organisation NetworkOnomy Ventures and Venture Partner at B2B enterprise-focused fund management house Activa Venture Fund. He has previously held senior leadership roles, including that of Senior Director, at global media and technology company AOL.
Suresh Nallappan is Senior Director, Launch Services Engineering, at Nike in Portland, Oregon. An engineering leader with over 12 years of experience, he has been with Nike for over eight years. Suresh has experience in creating innovative digital products and has been pivotal in launching of global commerce platforms in multiple geographies, including China and Japan
Years of Innovation
Are you looking for a technology growth partner to help your business scale? We are here to help